If you are in the internet-based e-commerce business and you’re looking for tips and strategies to grow your sales and promotions by using digital marketing then you’ve come to the right place. With these widely accepted digital marketing strategies and tips, you can learn how to bring online traffic to your website and get your sales boosted.
Define your sales
Every single business has uniqueness about it. Knowing how online buyers move through your sales can be helpful for you so that you are able to create a great e-commerce strategy if possible. If you don’t analyze your sales cycle then it can get very difficult to decide which platforms you can pinpoint your advertisements. Defining your sales cycle can require a bit time and research but once you have it then you can move on to new strategies.
Optimize checkout on the website
You should adopt a website design that can work on decreasing the chances of a cart being abandoned if a customer closes your site. This strategy does not seem that important but it makes a huge difference in the audience’s frequency of coming back to your site. Checkout is an important way through which you can build your customer’s trust and therefore increases your sales.
Helpful product Descriptions
There is any clothing items being sold on your website than be sure to provide a size chart along with it. This can decrease the number of returns on your business purchases. You can also include customer satisfaction reviews on your page so that other people know that you are a recommended and trusted platform to shop from. It is also preferred to write quality descriptions that include keywords that can target specifically. These details tell customers what the product is made out of, the size, fit and fabric, how to clean it, etc. Optimizing your product descriptions can help you move in the searched ranking in a faster way, leading to more sales achieved by your digital marketing.
Show shipping charges beforehand
A lot of customers are patient enough to type up all their details into your site and then realize that there is a huge shipping cost. Be clear to your customers about it from the very start and let them know how much they will be paying if there are any shipping details and charges that they need to be aware of. Give them an idea of hen their product is expected to be delivered and if there is anything they need to be aware of.
sure you add a “keep shopping” button next to your checkout buttons as many customers tend to go back and look through the website again just to see if there is any product that they might like and have missed. They will surely pick a product or two due to this strategy. Make sure that the button is widely visible on your checkout page.
You should provide maximum information to your customers as easily possible. Make sure to include logos of your payment methods in your web design. This helps build trust with shoppers whenever they are giving them their credit card details. You should add a security seals logo to let them know that their credit card information is in good hands and will not be misused. The logo is easy to see and appears above the fold of the page. This can be a vital element for your checkout process.
Retarget your audience
90% of users do not purchase anything on their first time visiting a new website. If you want to get them to buy, you need to get your retargeting e-commerce strategies active. One of the most popular ways of retargeting traffic to your site is by running retargeting ads on other websites. In this way, you can use other websites to show your products. Email campaigns are also a very effective way to retarget customers. These emails may persuade people to purchase items they have left behind or to shop for other similar items on the same site. This will increase traffic to your site which can get you more conversions.
Marketing can have a median return on investments that can be up to 4 times higher than channeling through social media and websites. Creating an email marketing strategy is easy and you can also set up automation like order automation, welcome automation, etc, and this way customers can get reminders that they have left behind products in their carts and should buy them first.
Keep website updated
Your online business has been active for a long time, make sure to make some changes on your website design, or consider doing a site update. Older sites often look like they are spam and people feel safe and comfortable when your site is familiar to other ones. Design is constantly changing so make sure you are up to date on the latest trends
Social Media Advertising
The most effective platform you can advertise your store on is social media. The first step would be to create accounts on these sites. You will need to build a social media marketing campaign and build a strategy in place so you can begin advertising. Facebook, Instagram, Twitter, and Youtube are the foremost sites you want to post your advertisements on. Another one of our favorite e-commerce marketing strategies is to put a video into your advertisements. It can cause potential customers to know how your product can improve their lives will get your point across quickly and efficiently.