Blogging is one of the most effective ways to build brand awareness. It also helps in supplying relevant and useful content to your target audience on a regular basis. According to experts, blogging makes for an inexpensive way for small businesses to drive a significant amount of targeted traffic to their site. Consistent quality blogging will boost inbound marketing efforts and attract prospective customers.
As per a recent inbound marketing report, it is revealed that around 80 percent of companies that use blogging as an integral part of their marketing strategy can acquire customers. Here, business owners need to boost their blogging efforts.
Over 82 percent of businesses have already admitted that blogging is an integral part of their business operations.
Listed below are five powerful benefits of blogging for your small business:
- Boost Search Engine Optimization
Yes, blogging helps you to provide meaningful, fresh content to search engines. Regular blog posts provide super fresh, valuable content to searchers. Consistent blogging is a great way to supply fresh content to index. You also create some amazing opportunities to connect those all-crucial keywords to increase your visibility on search engine results pages (SERPS). Additionally, you will benefit from backlinks. Since search engines think through backlinks as an endorsement of the authority of your website, they rank you decently.
2. Drives Potential Traffic to Your Site
Did you know the World Wide Web users spend over 7 hours consuming media daily? You can cash on this habit. A business blog can give you loads of opportunities to reach out to customers. Although there are a number of ways to attract customers to your website such as online advertisements, search engine marketing, etc., building a dynamic business blog is a cheap and immensely effective way to do it. When you develop clickable and shareable content for social media, you are actually bringing users to your website who believe think they’re just getting some interesting info. The procedure is very helpful in gathering organic traffic from decent SEO efforts.
3. Refines your Brand
Blogging can do much more than what a regular website is capable of. It will help to display the personal side of your business. With blogging, you can give your business a way to touch on issues and concerns of attention to your prospects. It also facilitates sharing precisely what you and your staff are passionate about. Blog posts are a great way to share your voice and personality and building up trust. These efforts also help in boosting the likeability quotient of your brand.
4. Encourage People to Connect to your Brand
Brand awareness is crucial for the success of a business. It serves as a vital marketing element. Regular blog posting will let you display the personal side of you to followers. This establishes a connection.
Blogging helps you to spread your brand message and engage existing and potential customers in a way that may not be possible through conventional outbound advertising techniques. Blogging will allow others to experience an eloquent sense of the personality of your business.
5. Generate Leads
It is possible to leverage your blog to receive emails from interested leads. You can do this by asking those leads to subscribe to your blog posts. Thereafter, you can use those emails for marketing and boost touchpoints. Apart from seeing your blog posts regularly, you have a new opportunity for email marketing opportunities. Some of these include the apt promotion of your business, sending out special promotions, and a lot more. Connecting with leads at regular intervals will help you to increase the chances of converting them into repeat customers.