With the growing popularity of social platforms, start-ups, small & mid-size business and large-scale enterprise has started leveraging social media for marketing purposes. Currently, all over the world, near around 2.95 billion people use social media actively, and in the coming years, the number will keep on increasing significantly.
Though there are a few notable social platforms that people across the world love using, yet Instagram is the one, which enjoys the most popularity in the current time. The image & video sharing social app boasts a staggering 1 billion monthly users globally. Nowadays, businesses simply cannot stay away from making effective use of Instagram. The world-renowned social platform allows a business, regardless of its size, to promote goods & services and increase its awareness, visibility, leads, and sales effectively.
Read on the following to gain comprehensive information about the key things that influence a business to choose Instagram as a marketing tool in today’s time.
Boon For Startups
If you have recently started a business, then like many other start-up firms, you should, too, start leveraging Instagram. The photo and video sharing social platform has the potential to promote a business widely irrespective of its size and scale and encourage it to compete with the established ones. Indeed, Instagram is a boon for all start-ups, small, and mid-size companies.
Drives Quality Traffic
Most brands follow the trend to buy likes on Instagram, to make the business products more visible on the social platform. Following the trend could aid you remarkably. With more likes and views on your image and video posts, you will be able to drive a significant number of Instagram traffic to your business website.
Conversion Rate Increases
Nowadays, with the upgrading of Instagram features, businesses can even add price tags for each of the products in a photo post. In the description section, apart from mentioning the quality and price, you can add a call to action link, clicking on which will drive a user directly to your online store. Applying this simple strategy will help you to increase your sales conversion rate significantly faster.
Business Visibility Enhancement
On Instagram, every photo and video post that drives a huge number of likes and views from the users is accompanied by relevant and popular hashtags. Usage of business products or service-specific hashtags can help you to stand out from the competition on Instagram. Simultaneously, the visibility of your official business account and each post increases notably. Many recognized brands buy followers on Instagram to enhance the visibility of their products and services effectively.
A super popular social media platform like Instagram can help a business create a meaningful connection with potential customers. If you upload high-quality and creative images and videos on the social app, customers’ engagements on your posts will increase as you drive more likes, views, comments, and shares. Over time your business will gain credibility and popularity if it can meet the need of the customers successfully.
So, what are you wondering about? To reap all advantages that are mentioned above, without delaying things any further, create a business account on Instagram. You will be able to drive many more benefits, eventually, if you include Instagram in your core marketing strategy.