Why do cigarette companies put out expensive and beautiful cigarette boxes in their promotional efforts? You can see why they do this because a new set of customers will walk into the store with a brand new set of your original box. This is also very powerful in brand building.
So why not target a new customer with a campaign that creates a brand? The good news is, this isn’t complicated. A great way to do this is to see what the world has done before. There are some great ideas for “retro” boxes that are cheap but look fantastic as well.
This is probably the most straightforward idea: take existing retro boxes and apply them to the new, retro box. Some have what looks like their logos on them. They can be customized using whatever graphics you want. They are generally relatively simple, but hey, that’s the point. It makes them more “on-the-fly” and exciting to people who pick them up.
A second fantastic idea for the new packaging is to create something new. If you don’t know where to start, here are a few ideas. The box could be an image of someone that is a product or service the new company offers.
Heck, if you have a mascot for the company, that would be fine too. Anything that would make people get excited about the new product or service.
The box can be anything—a bottle of shampoo, an electronic device, whatever. You can go so far as to use pop art in the image since that isn’t original. This is your chance to use the old as well as the new and make a creative new box that catches people’s attention.
Another great idea is to make the box look like an antique, which also does a couple of things. First, it shows that you took time and thought about what to use. Second, it lets people know you understand your customers and that you care about them.
That is precisely what your company needs to be doing to appeal to the public. Your customers are already buying your products, so you need to convince them that you have exciting and exciting products and services.