The transportation and distribution industry is one of the most competitive industries in the United States. A staggering 500,000 big and small companies operate within the United States and in 2006 covered a massive 432.9 billion miles on the United States highways. That’s crazy, I mean 342.9 billion miles is equivalent to 906,028 round trips to the moon. The freaking moon! These numbers clearly show how exponentially humongous and competitive the transportation and distribution industry is turning into these days, and trust me; the numbers are just going to increase. If you are already in the transportation and distribution business or are planning to join the other five hundred thousand people already in, you definitely need to have ideas and plans to attract more and more customers towards your business and make sure that these people your services if you want to survive. Here are a few basic ways by which you can elevate your transportation and distribution business and survive in this humongous industry. So here we go:
- Create a distinct brand identity
Creating a distinct brand identity is one of the most important things if you seriously want to attract more customers towards your business and want more people to get to know about you and your corporation. No matter whether you start small or go big, you can’t underestimate its value and what it can do for your business. As a businessman, you want your business or brand to have a distinct image, and you’d always want it to be different and stand out from the crowd. You always want your business to have that wow factor, that pizzazz that attracts people towards it. To accomplish all that, you simply need to create an exclusive and unique persona keeping your line of work and specialties in mind. This persona and selling points should make your business stand out and should get your business recognition and attention.
We highly recommend that you pay close attention to all sorts of various branding methods and approaches and use them at the right time. Another thing that you must do is provide custom logo distribution team uniforms to your employees and staff. These custom logo embellished uniforms not only make your workers look more accomplished and professional, but they also give out an amazing first impression to anyone. These simple clothes and articles display your business to your prospective and not so prospective clients and create a good image and feeling about you and your business in there head. You should also brand on your tools, accessories, equipment, vehicles, machinery, etc.
By doing this, you can promote your business all day, every day 24/7, wherever your tools, vehicles, accessories, machinery, etc. go, they’ll be showing your company logo and getting numerous impressions. Just remember that the branding you choose should be consistent and should go with your brand image, its nature image, and the services you offer.
Create a strong online presence and be active
In this age and time, your business can never survive if you are not creating a strong online and not using social media to your advantage. The Internet plays a huge part in our lives, and if you do not use it and promote your business, you simply have no chance against the competition. It’s like you’ll be fighting with swords, and your opposition has machine guns. I mean, face it, $.54 billion people use the internet every day, that’s 59 percent of the global population. Now, if you are not approaching these people, your missing out on a lot of people, and your competitors will have a huge advantage against you. When you create a strong online presence, you’ll reach a larger chunk of the audience in very little time, and more people will get to know about you and your business. If you play your cards right and present yourself in a good way and promise good services to your customers,’ new people will automatically be attracted and, hopefully, turn into recurring customers. You have to create an eye-catching and informative website that tells people exactly who you are. Either go to an agency or hire in house personnel and make everything perfect. Note down all the important things and tell people why they should come to you. Comment on various social media forums and blog spots. Get and SEO (Search Engine Optimization) done on your business website so that you rank higher on the page, and prospects can reach out to you easily.
Get yourself a good rank on the SERPs (Search Engine Results Page). Through this, you’ll get relevant people land on your website. Join all the social platforms, including LinkedIn, Instagram, Facebook, Twitter, YouTube, and even be available on social question and answer forums like Quora, Reddit, Yahoo answers, etc. Remember to be active and post engaging content to increase your organic reach. By this and more and more people will get to know about you for free. Run paid ads side by side as well to add that muscle and increase the visibility of your site. I hope I offered some valuable advice that helped you in understanding what you need to do at the very basic to elevate your transportation and distribution business.