Wondering why checkout counters are the most important fixtures for any outlet? Checkout counter is the place where every customer stops after exploring the store. It is believed that the best store checkout location is fairly close to the exit. That’s why a convenience store has the entry and exit through the same doors. It is a great place to make a sound impression on the customer. Trust me on this! Yes, folks, it should be systematic, clean, and highlight the right products and feature a great point of sale system.
Yes, customers certainly want to walk out with purchase happy and content.
To make things frictionless and easy-peasy for you, here we have clubbed a few tips you could use if your checkout counter needs an upgrade.
So, without any further ado let’s get started.
Incorporate Contact-less Payment
As you all know we live in a world where there is an increased risk of infection and disease.
This technology enables customers to make easy payment by tapping their cards to a point of sale terminal. The contactless payment is safe, quick and eliminates physical interaction.
If you have been eyeing that spectacular till counters then why not have a browse at the Glass Cabinets Direct collection to amp up your checkout counter.
If you approach your store strategically you could boost sales. Many big retail outlets keep the approach right. Highlighting the product on the shelves is a great way to attract customers, also it is one way to display some of the impulse purchase on the counter.
Make your checkout area pleasant
You can get creative with checkout counter design and make the area memorable. Good design layout and the lasting impression will make your store one-of-a-kind and encourage people to return. It is a great place of interacting with customers so, it has to be specific, but also vibrant and fit well with the rest of the store.
Pay good attention to light
Lighting fixtures can do wonders to your store. Yes, you heard it right. Improper lighting can ruin the entire space in the store. Lighting should be bright enough to display the products, but also pleasant enough to fit well with the rest of the store.
Make your checkout area welcoming and inviting
As we have already discussed above it should be clean, subtle and you can be more creative by transforming the checkout area to a more welcoming and inviting space. The idea is to push sales and liven up space. If you have noticed more and more coffee shops live up to this idea. They make their checkout counter enticing and lively so that customers have a nice time and keep coming.
Keeping in mind the competition from the online stores, it’s the need of the hour to optimize every aspect of the brick and mortar store and improve the shopping experience of the customers. It may seem like a final phase of the purchasing journey, but, trust me, it can be the foundation of your relationship with them. You could generate last-minute sales and power up the promise of future sales. Also, you could train your executives and associates to higher standards so that customers have a heartwarming experience and wish to come back again and again.
Hope it has been a great read. Until we come up with another blog have a great time.