Nowadays, marketing and promotion have become an integral part of any business. No matter you own a local shop or a national level brand, you have to spend on advertising. Surprisingly, in the last 5 years; the platform of marketing has taken a drastic shift towards the digital medium. As people are spending more and more time on the internet and search for the products online, the importance of digital promotion has increased. More and more companies are also changing their mode of the campaign and looking for the Pay Per Click Advertising Agency.
However, before starting the campaign, you need to have a full understanding of how the whole process works so that you can utilize your budget to attract potential customers through the ads. Here is your guide so that you can have the best idea about it.
Pay Per Click Marketing: Pay per click or popularly known as SMO Services India and PPC campaign is a way to place the brand on top of the search result so that the users click on the links while searching for the keyword. When a user clicks on the link to visit the webpage, the owner has to pay it. You can post the ad-free of cost, it is only chargeable when the users will engage in the ad.
There are two types of PPC ads; search advertising and display advertising. In the first category, the ads will appear as the search result and in the second one, there will be graphics, videos, or paid posts on the third-party website or social media sites.
What are the most popular PPC platforms?
The most popular PPC platform is Google, although there are many other options as well. The leading Pay Per Click Advertising Agency prefers Google Ads which was previously known as Adwords because the maximum number of people use Google to search for things. The ads will be shown up on the search result with a mark on ‘Ad’ to show that the result is paid, not organic.
There are several other platforms for PPC as well like Bing Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Quora Ads, Promoted Pinterest Pins, and Instagram. Apart from that, there are several other websites and social media sites that have separate display ad options.
What is the process of PPC Campaign?
Before starting the campaign, you need to know how it works to maximize the chances. The PPC is the advertising channel where the companies can set up their ads and have to pay when any user clicks on the ad.
- You have to select the relevant keywords for the brand for which the target customers search most.
- When the users search for the keywords, they will see the paid search result of the brand.
- When the user searches for the keywords and the ads will visible in the search result, they click on it.
- The brand is charged with every click on the ad.