Browse more information on PPC advertising to keep yourself on top. These ultimate PPC strategies will not only give effective results but also stay you ahead in the competition.
Pay-Per-Click (PPC) advertising is known as one of the powerful strategies to increase brand awareness, conversion rates, and drive more traffic to sites. With the advent of such new platforms, this digital marketing agency service can maximize your Return On Investment (ROI). Unlike SEO (Search Engine Optimization), PPC enables the users to buy products or services of any brand through their prospective ads display on the SERPs.
The more you focused on targeting your potential customers, the more likely it is able to generate more sales and increase overall productivity. In addition, choosing a Google penalty service from specialists helps small businesses recover every ad-related problem.
According to Statista, In 2019, Google’s ad revenue amounted to almost 134.81 billion US dollars.
What is PPC?
PPC is online advertising which allows advertisers to pay each time a user clicks on their online ads. Generally, businesses place their brand, product, or service in the form of ads on different search engines’ SERPs by targeting a precise keyword or expression. It concludes that this fastest-growing format has the potential to increase business revenue extensively.
But, it can be possible by adopting the right and existing marketing strategies and technologies of 2020. As you stay updated in the market with the latest PPC strategies, as the chances will increase to get higher and better results.
So, in which strategies do you have to work in to chase the pace of the market? Let’s have a look at those in detail.
Table of Content
PPC Strategies in 2020
- Smart Bidding
- Mobile Customization
- Work with Trendy Social Media Platforms
- Visual and Voice Search Preparation
- Leverage Ultra-Specific Landing Pages
- Prevalence of PPC Automation
PPC Strategies in 2020
Smart bidding belongs to automated bidding strategies where machine learning (like Google’s AI) optimizes your ads for increasing the conversion rate in each auction (a feature known as “auction-time bidding”). It includes a number of strategies like Target CPA, Target ROAS, Enhanced CPC, Maximize Conversions, Maximize Conversion Value.
Smart Bidding helps in saving time and improving performance. Basically, Google’s AI train on data to make more accurate predictions over your account. It generates unique prediction data that might influence conversions or conversion value. The auction-time bidding helps to create a wide range of signals into your bid optimization. These signals confines to identifiable attributes, which enable advertisers to separate conversion values based on aspects like location, device and audience. Smart Bidding automatically optimizes each ad campaign and helps advertisers improve ad performance.
More and more people are using smartphones and mobile devices for searching for any information or buying any product. Due to this fact, mobile searches grow as compared to desktop searches. That’s why businesses must customize their ads for mobile devices in order to achieve better results.
Ignoring mobile customization may lose your significant presence in the market. As a result, you may also lose your potential customer. While optimizing your ads for mobile devices, do not forget to add an attention-getting headline, description, Call-to-Action button, site links, and many more. Additionally, use local and mobile-friendly ad extensions to increase conversions dramatically. Mobile ads allow advertisers to assist customers with their immediate and buying action.
This is another essential PPC strategy to display your ads on various social media platforms like Facebook, Instagram, LinkedIn, and many more. Social PPC is a form of paid digital advertising. These ads are designed to target groups of users based on their demographics, interests, hobbies, and other data gathered by the platforms.
Additionally, displaying your PPC ads on such platforms will create a deeper engagement with a user and generate clicks, which is excellent for brand awareness. Paid social is a great operator of micro-conversions, whether they are for free samples, trials, or just funnelling added traffic to the website.
The advent of voice search makes it possible for many users to find information without typing it in the search bar. Along with this, the significant growth of voice-based devices (like Google Home, Alexa, Siri, and others) increased. According to a report, 50% of consumers will be using voice shopping by 2022.
If you want to optimize your PPC campaigns for voice searches, make sure your site is available on many devices (like mobile devices), usage of LSI keywords, natural language, and availability of question phrases.
To optimize your ads for voice search, you can use those specific search terms that people have already applied to see your ad. In addition, you can also use call extensions on your PPC campaigns for allowing customers to contact your business through voice search.
For example, the experts of an SEO company in Bangkok provides such services at all-inclusive prices, so they can achieve more significant results from ads.
Many advertisers are displaying the ads of their products on landing pages. Using this strategy will direct the users to category pages and homepages. When users redirect to the hyper-relevant pages, they automatically change their minds and show their interest in buying products.
Say you are looking for new products but don’t know which company has a better quality product. But you search the product with its category and get an ad on the first position with one particular category. By clicking on that ad, it will automatically take you to a dedicated page. There you will see the products with a variety of other categories of products.
This means the landing page offers a quick summary of each type of product, including its reviews, features, and available discounts. As a result, it allows users to make smart and fast buying choices, which further increases click-through rates.
This fantastic trend and strategy will make significant improvements in PPC advertising. The automation is related to artificial intelligence (AI) and machine learning (ML) to automate labour-intensive jobs associated with Google ads.
This automation strategy will take care of every part, like tracking, bid management, reporting, and others. Before leveraging the benefits of automation, marketers must know when to use it, when to ignore it. They should also know which strategy is essential in your campaign, and many more.
PPC campaign is counted as a backbone in any business, as its tactics and techniques are continually increasing visibility of the brand. By leveraging these PPC strategies, you can get frequent and better results. In the coming days, automation and AI will totally change the way of running PPC ads.
So, keep yourself up-to-date with these changing marketing trends will never let your business down. However, it will take your business to the next level and provide a unique image to it.