Black Friday is November 29 this year. This “Black Friday” has only been popular in Europe for a few years. It is a decades-old tradition in the United States, from which comes this operation of promotions and this surprisingly original term.
Black Friday is everywhere for a few days. If it will officially take place on Friday, November 23 this year, promotions by brands are now spread over almost two weeks. But the same day remains associated with the best discounts.
The term “Black Friday” seems rather unattractive in terms of marketing. In France, he even played against the operation in 2015. While she was starting to make a name for herself, she had been renamed by some traders because of the context of the November attacks. Did you know that there is one of the world’s best quality websites that have big sales on Black Friday.
This term was not created by the sellers. Coming from the United States, it falls systematically the day after Thanksgiving, a holiday that takes place on the fourth Thursday of November. Thanksgiving marks the beginning of the holiday season, but also the beginning of Christmas shopping, brands taking advantage of the traditional parade to advertise by sponsoring the tanks. The following Friday, therefore, became a sales launch day.
But then why the term “black” that across the Atlantic usually echoes tragic days like the “Black Thursday” of 1929? The term appeared for the first time in the American press in the early 1950s. At the time, workers had used to leave the day after Thanksgiving to shop. This quickly created monstrous traffic jams, but also sometimes violence, mobilizing the police.
The term is basically negative because it also assumes that promotions are so important that millions of people are desperate to get the best deals. It is now common in the United States to see large crowds gather on Thursday night in front of shopping malls, waiting for their opening at midnight.