Significant numbers to look at for every Hotelier:
• You will survive the competition only if your hotel reputation services are unique because 93% of customers visit your online reviews before visiting your hotel
• Over 50% of customers won’t even book a hotel without going through what other visitors have to say about it
• Online Reputation Management (ORM) of a hotelier will tell that your customers will come back to your hotel or not
Your guest’s one time stay doesn’t guarantee his visit again. Ratings and online reviews play an essential role in this ever-changing digital world. Implement yours’ well! Mere spending a big chunk of your finances on your brand’s online visibility is not enough. Your online competitors are coming up with innovative tactics to move ahead of you. These are the times where hoteliers are giving utmost importance to make their brand and the name of their brand visible to their guests or customers.
Convincing a visitor to stay in your hotel is indeed a hard row to hoe, and to make him a regular is another difficult job to cut the mustard. Tripadvisor presents a survey report that reveals that a notable 93 percent of hotel visitors find online reviews vital while considering their choice of hotels. The report also shows that more than 50 percent of consumers don’t confirm their bookings without having guest feedback. But what is the role of these statistics in the concept of hotel reputation management services? And what does hotel reputation management mean to hoteliers and potential visitors? Read more to know.
Why Is Hotel Reputation Management Crucial For Hoteliers?
Before getting an answer to this question, you should first understand in detail what exactly does the term means? Hotel Reputation Management is the process of monitoring and influencing the public’s perception of your brand. It may sound uncomplicated, but supervising a brand’s reputation requires a lot of endurance and work. It’s imperative, and it’s worth the time to keep moving it in the right way. Other incredible benefits of hotel seo services are:
1. Top ranking in search engines: Positive feedback and reviews about your brand will make it recognizable for Google’s search engines. It will help you in gaining more reliable web traffic and boosting your brand’s name.
2. Gain customer credibility: ORM services help in building trust between a brand and its consumers. The positive feedback for any hotelier is mouth advertising that assures your brand is credible. It gives detailed information about your services so that people can easily recognize your business.
3. Practical step: Top hoteliers say that brands with extraordinary online presence and reviews tend to capture more consumers. And positive reviews in this digital world have become an asset to any brand.
4. Higher trust among visitors: Brands with an excellent online reputation gain more popularity because people depend on others’ feedback. Moving with the crowd is a common phenomenon over the internet.
5. Improved online visibility: The positive feedback and customer opinion of consumers and visitors for your brand is good news’ for your hotel’s fortune. Well-organized reputation management services improve the strength and quality of your brand’s online visibility.
How Valid Are Online Reputation Management Services?
Are you still wondering why your competitor has more guests visiting and staying in his hotel? Check his brands’ ratings. He must be having a four or five-star rating on his website. Yes, online reputation management services are about this online presence only. The ‘star’ is a STAR BRAND in its original term when it comes to building a hotel’s reputation. Now you must be wondering if the customer opinions or star ratings are that important then what the different ways to get these are. If that’s the case, you need to look no further than ORM services for your brand. Here are some top online reputation management strategies you can use for your brand.
1. Focus on your Social Media: Your social media channels and platforms are ‘online proof’ of your brand’s name and reputation. Timely updating your social media platforms are going to be a useful step for your brand.
2. Attend to your guest’s concerns: In this busy life, finding someone who’s listening is hard. To gain customer confidence, you will have to become that ‘someone.’ Take your guests’ concerns like your boss’s priority tasks, and you will never miss out on them.
3. Video – a virtual reality of your brand: Video is the new bird in the world of online presence for any brand name. Notably, in the sphere of hotels, videos play a significant role in attracting consumers. Build your brand through YouTube Marketing. Checkout the 8 Secrets To Grow Your YouTube Channel Fast.
Before you leave
It is undeniable that hotel reputation management is creating a lot of buzz in the world of Hoteliers because of its countless benefits from enticing their potential guests to creating ever-lasting goodwill among their competitors. But the process and efforts behind the successful hotel reputation management is a vital cog in every hotel management. As a Hotelier, while keeping an eye on the prospective sales and lead generation, Online Reputation Management (ORM) is a hot potato.